Your PPC Sucks

I am speechless. Everything conventional and smart in a PPC optimizer would indicate it’s BAD for business to not write body text for your advertisement. Is it a PPC Blooper?  An embarrassing mistake?

OtherWorldEnterprises.Com had this advertisement running on Adwords:

What is really perplexing is that they took the time to add a Title, and a Display URL  ……..

AND they took the time to click into the two lines of body text and add two periods? Google Adwords does require actual text to be there to save the ad, so I am sure someone was just in a rush.

Tip Of The Day: Even if you are going to test an advertisement temporarily take an extra 15 seconds to write two quick lines of text. Otherwise you get an advertisement available to the public that with a broad keyword can get a few thousand impressions. Then what happens is I find the blooper and post it on www.yourPPCsucks.com and YOU fire the person in charge of your PPC campaign.