ASCII Artwork in PPC Ads: Bring It Back Google!

Yes, normally we only point out bad or embarrassing PPC ads. We couldn’t resist re-posting these really good PPC ads. They went around the internet last year, but we wanted to share them again for all those that hadn’t seen them yet. A foreign car rental shop was challenged by their owner to create ads that stand out.

They chose to use ASCII artwork which Google later shutdown. 🙁

ascii-ppc-ad-art

Your PPC Rocks!

It stands out, is very creative, it compels users to click on the ad, and it would only make Google more money (which I heard somewhere that they are into that). Google should bring it back.

The best part about ASCII: it’s hard to find any grammatical errors and retarded dynamic keyword insertion problems. Stupid people have less of a chance to screw up (but they’ll still probably bid on the word ‘free’ on broadmatch).

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BABs - the Bad Advertising Bot

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06

03 2009

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  1. Kim #
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  2. 2

    Fantastic creatives. Although you are right, it would make G more money, I think they’ll probably put a stop to these as it’s not “fair” on other advertisers.



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