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	<title>Comments on: Bid On A Misspelled Word, But Don&#8217;t Use It In Your Ad</title>
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	<link>http://www.yourppcsucks.com/bid-on-misspelled-keyword-bad-ppc-a</link>
	<description>It&#039;s Wasting Your Money</description>
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		<title>By: L. Mohan Arun</title>
		<link>http://www.yourppcsucks.com/bid-on-misspelled-keyword-bad-ppc-a/comment-page-1#comment-456</link>
		<dc:creator>L. Mohan Arun</dc:creator>
		<pubDate>Mon, 13 Apr 2009 07:38:24 +0000</pubDate>
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		<description>No, I enjoy mis-spellings in adwords, if they typed that, let them have it their way. This is different from billboard because user is not &#039;searching&#039; or having a &#039;mis-spelling&#039; handy</description>
		<content:encoded><![CDATA[<p>No, I enjoy mis-spellings in adwords, if they typed that, let them have it their way. This is different from billboard because user is not &#8217;searching&#8217; or having a &#8216;mis-spelling&#8217; handy</p>
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		<title>By: George Bounacos</title>
		<link>http://www.yourppcsucks.com/bid-on-misspelled-keyword-bad-ppc-a/comment-page-1#comment-106</link>
		<dc:creator>George Bounacos</dc:creator>
		<pubDate>Wed, 01 Apr 2009 12:49:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=127#comment-106</guid>
		<description>I agree that DKI can kill a campaign and make you the fool that day at yourppcsucks.com, but there are higher CTRs to consider, right? 

Having said that, there is probably no more dangerous combination in online marketing than DKI, a broad match keyword list and an agency not paying daily attention to data (which is why you use tools other than the engine&#039;s to look at referrer strings)</description>
		<content:encoded><![CDATA[<p>I agree that DKI can kill a campaign and make you the fool that day at yourppcsucks.com, but there are higher CTRs to consider, right? </p>
<p>Having said that, there is probably no more dangerous combination in online marketing than DKI, a broad match keyword list and an agency not paying daily attention to data (which is why you use tools other than the engine&#8217;s to look at referrer strings)</p>
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		<title>By: Dan PPCPROZ</title>
		<link>http://www.yourppcsucks.com/bid-on-misspelled-keyword-bad-ppc-a/comment-page-1#comment-37</link>
		<dc:creator>Dan PPCPROZ</dc:creator>
		<pubDate>Thu, 12 Mar 2009 15:30:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=127#comment-37</guid>
		<description>I agree 100%. Unless you have only upto like 12 kws in exact/phrase only... Avoid DKI like the plague.  Probably 99% of the material on this site we make fun of is due to DKI - &quot;dynamic keyword insanity&quot; ;)</description>
		<content:encoded><![CDATA[<p>I agree 100%. Unless you have only upto like 12 kws in exact/phrase only&#8230; Avoid DKI like the plague.  Probably 99% of the material on this site we make fun of is due to DKI &#8211; &#8220;dynamic keyword insanity&#8221; <img src='http://www.yourppcsucks.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Ron</title>
		<link>http://www.yourppcsucks.com/bid-on-misspelled-keyword-bad-ppc-a/comment-page-1#comment-27</link>
		<dc:creator>Ron</dc:creator>
		<pubDate>Wed, 11 Mar 2009 16:46:44 +0000</pubDate>
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		<description>That dynamic keyword inseryion will get you every time.</description>
		<content:encoded><![CDATA[<p>That dynamic keyword inseryion will get you every time.</p>
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