BlackHateBook? – PPC Display URL’s Are Actually Important
BlackHateBook.com? ….. There’s a slight difference between ‘hate’ and ‘hat’. This was from a PPC advertisement inside g-mail from one of our readers who’s e-mail content mentions SEO enough to warrant advertisements about it.
I’ve had it happen a million times. Have a little to drink, find a great domain, be in awe that it’s available and, boom. Buy it.
Only later realizing of course your domain name itself doesn’t promote a book about black hat practices, it appears to promote black hate and you have to live with it. “Meh, whatever.. it’s just a domain, no one cares about those.” (even though blackhatlove.com is available)
Sure enough, www.blackhatebook.com is the REAL domain for these guys. But it is better in their ‘dirty SEO tactics’ hands than as a KKK operated website.
They do rank well for a lot of related terms right now, but we definitely don’t support ‘blackhat seo practices or blackhate’ display url’s. Tip: Pick a non-offensive domain name, one that is easily remembered, and spell it correctly for the word you are trying to use.
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10
03 2009
(8 votes, average: 4.25 out of 5)
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Ha, this post really did make me laugh out loud. I can totally relate to the “find a great domain, be in awe that it’s available and, boom. Buy it.” I have domain buying addiction. While it may seem silly, there is an art to buying domains, for example:
While at first, it seems like this url is black-hate-book.com, could it also be black-hat-ebook? Either way, not a good choice in domain names.
Liberty, I am sure they wanted e-book… which makes it even more funny.
I guess I should learn a lesson and be careful what domain I buy for my rap ebook. . . . those darn e’s
Thanks for posting this, it made me laugh like crazy. I’ll be first in line to buy your rapebook
Definitely a PPC fail. Nice find. Always good to scrutinize domain names in all lowercase so that you don’t glaze over stuff like this.
I’d really like to give these guys the benefit of the doubt, but take a look at the title line…(I’ll give you a second)…did you see it? “Untimate”? Is that ‘Ultimate’? ‘Intimate’? It seems they bought the domain and set up their PPC campaign in the same wild, drunken night.
hahaha – good point nathan!