Your PPC Sucks

I am not even going to get into EVERYTHING that’s wrong with this ad. You don’t even need to know the keyword searched to produce it (…. okay fine… ‘buy children’).

RetailMeNot.Com Sell's Children. At discount even. One heck of a bargain (and convenient too).

I really really really really want to do a search query report to see what search terms trigger ad’s for companies like this, Target.com, eBay, etc.  I hope RetailMeNot.Com isn’t VC funded – this would be baaaaad news to see how crappy their money is being used.

Their entire account was built by a robot. They could probably triple their sales if they paid some 16 year old stoner to fancy up their ad’s even just a little.

Dynamic Keyword Insertion & Copy/Paste at it's best.

Saks Fifth Avenue PPC Advertisement

Saks….really? I was preparing a post on how much I hate companies who just take a dictionary and post every word on broad match into their PPC campaign and when I searched ’shirts’ & Saks Fifth Avenue shows up near the top. They landed me on their homepage nonetheless!

The only thing you have going for you is some branding. It’s probably about as smart as Bentley bidding on ‘cars’ and Beluga Caviar on ‘food’.

I am sure their market analysis and segmentation indicated that their target consumer is cheap and uneducated who’s idea of online shopping is searching online with the term…. ’shirts’. You know…. the kind of person who’d walk into Walmart and still not know what they want or where to find it – yet – THAT person is probably pretty close to buying some Couture or Dolce & Gabbana online.

It’d be as stupid as Tiffany & Co. bidding on the word ‘ring’ on broad match (I am checking right now).

Damn It……………

How much of the audience searching using only the word ’shirts’ is really ready to buy that expensive of a shirt? Your PPC Sucks Saks Fifth Avenue. You wasted my time and your money (and you couldnt even put me on the page that sells shirts).