<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Your PPC Sucks &#187; Your Relevancy Sucks</title>
	<atom:link href="http://www.yourppcsucks.com/category/ppc-relevancy/feed" rel="self" type="application/rss+xml" />
	<link>http://www.yourppcsucks.com</link>
	<description>It&#039;s Wasting Your Money</description>
	<lastBuildDate>Tue, 13 Dec 2011 15:26:01 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Ladies, Debenhams says your feet stink</title>
		<link>http://www.yourppcsucks.com/ladies-debenhams-says-your-feet-stink</link>
		<comments>http://www.yourppcsucks.com/ladies-debenhams-says-your-feet-stink#comments</comments>
		<pubDate>Wed, 21 Jul 2010 17:01:47 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your Ad Sucks]]></category>
		<category><![CDATA[Your Keyword Sucks]]></category>
		<category><![CDATA[Your Relevancy Sucks]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[bad advertising]]></category>
		<category><![CDATA[bad ppc]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC Bloopers]]></category>
		<category><![CDATA[relevancy]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=483</guid>
		<description><![CDATA[
 photo credit: stuartpilbrow
According to Debenhams PPC targeting, Women&#8217;s shoes posses a rather pungent smell and they have a sale?! Does anyone hear negatives? Thanks to Russel for submitting this PPC advert!

The &#8216;Stinky Feet Remedy&#8217; is nicely targeted, even &#8216;Odour Shoes&#8217; at Amazon I can deal with (for the moment) but Debenhams Blue Cross Sale?!  Talk about a waste of ad [...]]]></description>
		<wfw:commentRss>http://www.yourppcsucks.com/ladies-debenhams-says-your-feet-stink/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>From Easy to Sleazy</title>
		<link>http://www.yourppcsucks.com/from-easy-to-sleazy</link>
		<comments>http://www.yourppcsucks.com/from-easy-to-sleazy#comments</comments>
		<pubDate>Tue, 18 May 2010 11:57:29 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your Ad Sucks]]></category>
		<category><![CDATA[Your Relevancy Sucks]]></category>
		<category><![CDATA[bad advertising]]></category>
		<category><![CDATA[bad keyword]]></category>
		<category><![CDATA[bad ppc]]></category>
		<category><![CDATA[embarrassing advertisement]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[target.com]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=411</guid>
		<description><![CDATA[This bad PPC advert exemplifies why a lack of negative keyword research, market research and laziness can land you a blog post on yourppcsucks.  Pat on the back people!]]></description>
		<wfw:commentRss>http://www.yourppcsucks.com/from-easy-to-sleazy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I&#8217;ll have one other unique queries to go please.</title>
		<link>http://www.yourppcsucks.com/ill-have-one-other-unique-queries-to-go-please</link>
		<comments>http://www.yourppcsucks.com/ill-have-one-other-unique-queries-to-go-please#comments</comments>
		<pubDate>Thu, 29 Apr 2010 09:56:48 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[That's Embarrassing]]></category>
		<category><![CDATA[Your Relevancy Sucks]]></category>
		<category><![CDATA[bad keyword]]></category>
		<category><![CDATA[bad ppc]]></category>
		<category><![CDATA[embarrassing advertisement]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[PPC Bloopers]]></category>
		<category><![CDATA[relevancy]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=346</guid>
		<description><![CDATA[Oh Yes,  it&#8217;s the classic &#8216;copy and paste everything from your search query performance report&#8217; mistake.  This lovely short cut does you wonders in terms of wasted spend, damaged brand and general mockery from the PPC world.
Before you scurry off to check your keyword lists, take a second to review some embarrasing relevancy ads.  Hate [...]]]></description>
		<wfw:commentRss>http://www.yourppcsucks.com/ill-have-one-other-unique-queries-to-go-please/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Thai food for goverment!</title>
		<link>http://www.yourppcsucks.com/thai-food-for-goverment</link>
		<comments>http://www.yourppcsucks.com/thai-food-for-goverment#comments</comments>
		<pubDate>Fri, 09 Apr 2010 13:54:41 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your Relevancy Sucks]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Election]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[relevancy]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=280</guid>
		<description><![CDATA[Whispers of revolution are in the air - the UK is gripped as we enter the countdown to the general election.  Who's going to be PM? Could Babbling Brown retain the reigns?  Has David Cameron listened to enough 'artic monkeys' to win? Maybe Nick clegg is on your mind?  Oh and fancy some Thai food from a Thai supermarket?!]]></description>
		<wfw:commentRss>http://www.yourppcsucks.com/thai-food-for-goverment/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ask Jeeves – but not about dates!</title>
		<link>http://www.yourppcsucks.com/ask-jeeves-%e2%80%93-but-not-about-dates</link>
		<comments>http://www.yourppcsucks.com/ask-jeeves-%e2%80%93-but-not-about-dates#comments</comments>
		<pubDate>Thu, 01 Apr 2010 11:28:21 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[That's Embarrassing]]></category>
		<category><![CDATA[Your Relevancy Sucks]]></category>
		<category><![CDATA[Advertising Blooper]]></category>
		<category><![CDATA[bad advertising]]></category>
		<category><![CDATA[bad advertisment]]></category>
		<category><![CDATA[embarrassing advertisement]]></category>
		<category><![CDATA[PPC Bloopers]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=239</guid>
		<description><![CDATA[I’m not sure exactly who is to blame here – is it Ask.com or the PPC advertiser?]]></description>
		<wfw:commentRss>http://www.yourppcsucks.com/ask-jeeves-%e2%80%93-but-not-about-dates/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo Relevancy Fails Again &#8211; Mickey Mouse &amp; Tupperware?</title>
		<link>http://www.yourppcsucks.com/yahoo-relevancy-fails-again-mickey-mouse-tupperwar</link>
		<comments>http://www.yourppcsucks.com/yahoo-relevancy-fails-again-mickey-mouse-tupperwar#comments</comments>
		<pubDate>Tue, 10 Mar 2009 05:56:13 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your Keyword Sucks]]></category>
		<category><![CDATA[Your Landing Page Sucks]]></category>
		<category><![CDATA[Your Relevancy Sucks]]></category>
		<category><![CDATA[bad keyword]]></category>
		<category><![CDATA[bad ppc]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[Tupperware]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=139</guid>
		<description><![CDATA[Just when I finished beating up Yahoo for having a horrible ad serving engine and failure to care about keyword-ad relevancy, they amazed me yet again. I searched for Mickey Mouse, and right in the middle of their ads was this little gem:
I&#8217;m no genius, but www.my.tupperware.com isn&#8217;t trying sell anything to do with Mickey [...]]]></description>
		<wfw:commentRss>http://www.yourppcsucks.com/yahoo-relevancy-fails-again-mickey-mouse-tupperwar/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yahoo! PPC Serving Engine Loves Non-Relevant Ads</title>
		<link>http://www.yourppcsucks.com/yahoo-ppc-serving-engine-loves-non-relevant-ads</link>
		<comments>http://www.yourppcsucks.com/yahoo-ppc-serving-engine-loves-non-relevant-ads#comments</comments>
		<pubDate>Mon, 09 Mar 2009 07:10:12 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your Relevancy Sucks]]></category>
		<category><![CDATA[bad ppc]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=137</guid>
		<description><![CDATA[I don&#8217;t care what the phrase used in the search actually was but a search engine should never return these two advertisements next to each other. This is an epic failure of Yahoo&#8217;s Ad-serving engine, as well as those managing these campaigns.
I&#8217;ve NEVER liked managing PPC on Yahoo except when using 3rd party platforms, and [...]]]></description>
		<wfw:commentRss>http://www.yourppcsucks.com/yahoo-ppc-serving-engine-loves-non-relevant-ads/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bid On A Misspelled Word, But Don&#8217;t Use It In Your Ad</title>
		<link>http://www.yourppcsucks.com/bid-on-misspelled-keyword-bad-ppc-a</link>
		<comments>http://www.yourppcsucks.com/bid-on-misspelled-keyword-bad-ppc-a#comments</comments>
		<pubDate>Fri, 06 Mar 2009 07:54:38 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[That's Embarrassing]]></category>
		<category><![CDATA[Your Ad Sucks]]></category>
		<category><![CDATA[Your Keyword Sucks]]></category>
		<category><![CDATA[Your Relevancy Sucks]]></category>
		<category><![CDATA[bad advertising]]></category>
		<category><![CDATA[bad ppc]]></category>
		<category><![CDATA[embarrassing advertisement]]></category>
		<category><![CDATA[misspelling]]></category>
		<category><![CDATA[PPC Bloopers]]></category>
		<category><![CDATA[relevancy]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=127</guid>
		<description><![CDATA[There are plenty of times I would recommend bidding on misspellings in your PPC campaign. People often misspell search terms.
But don&#8217;t be stupid and use it in your ad. It&#8217;s bad PPC, and really bad advertising.

How the heck did ALL the businesses bidding on the term &#8216;chilrens&#8217; end up using dynamic keyword insertion? (if it&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.yourppcsucks.com/bid-on-misspelled-keyword-bad-ppc-a/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>eBay.Com Sells Everything, Including God</title>
		<link>http://www.yourppcsucks.com/ebaycom-sells-everything-including-god</link>
		<comments>http://www.yourppcsucks.com/ebaycom-sells-everything-including-god#comments</comments>
		<pubDate>Wed, 04 Mar 2009 05:37:48 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your Ad Sucks]]></category>
		<category><![CDATA[Your Keyword Sucks]]></category>
		<category><![CDATA[Your Landing Page Sucks]]></category>
		<category><![CDATA[Your Relevancy Sucks]]></category>
		<category><![CDATA[bad advertisment]]></category>
		<category><![CDATA[ebay.com]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=94</guid>
		<description><![CDATA[Even if you could bid on this, would you?
I think &#8216;omnipresent&#8217; indicates free shipping  at least.
(okay I am going to hell)
]]></description>
		<wfw:commentRss>http://www.yourppcsucks.com/ebaycom-sells-everything-including-god/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Saks Fifth Avenue &#8211; Your PPC Sucks</title>
		<link>http://www.yourppcsucks.com/saks-fifth-avenue-your-ppc-sucks</link>
		<comments>http://www.yourppcsucks.com/saks-fifth-avenue-your-ppc-sucks#comments</comments>
		<pubDate>Sun, 01 Mar 2009 19:01:01 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your Keyword Sucks]]></category>
		<category><![CDATA[Your Relevancy Sucks]]></category>
		<category><![CDATA[bad keyword]]></category>
		<category><![CDATA[bad ppc]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[saks fifth avenue]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=16</guid>
		<description><![CDATA[
Saks&#8230;.really? I was preparing a post on how much I hate companies who just take a dictionary and post every word on broad match into their PPC campaign and when I searched &#8217;shirts&#8217; &#38; Saks Fifth Avenue shows up near the top. They landed me on their homepage nonetheless!
The only thing you have going for [...]]]></description>
		<wfw:commentRss>http://www.yourppcsucks.com/saks-fifth-avenue-your-ppc-sucks/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
	</channel>
</rss>

