Archive for the ‘Your Ad Sucks’Category

Hen Party PPC Fail, Bridges, and Drunk Dads

We’ve come across a strange PPC fail this week:

What the funk is a bridger photographer? Bridges are nice, but I’m keen on finding a hen party to pester. Unless they’re on a bridge. Then that’s fine.

You’ve gotta love his first description line: ‘Photography‘. He certainly gets to the point and calls a spade a spade – he’s a photographer. It’s kinda needed after the bridge confusion.

The second line, however, is less to the point. It appears to just be a cut-off list of words. Someone manage to confuse ‘keywords’ with ‘description line 2’?

Christmas pa‘ brings back memories though. He obviously means the very different dad / pa who turns up at Christmas, smelling of brandy and swearing. I’m not sure why you’d want to photograph him. Even if he was on a bridge. That’s my Christmas Pa in the picture below – Christmas Pa doesn’t like me, nor my bowl haircut.

Evil Santa and my kid brother Mike


12 2011

Confusing Facebook Ad Copy

Bizzare advert from that makes no sense.

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09 2011

Yell Display: Part 2 – Attack of Trading Standards

We’ve built over 25,000 brilliant websites. Honest.


09 2011

Yell Display – He’ll Build You A Website Dude

Here is a nice ad submitted to us by Ben – this display ad got our attention, but for all the wrong reasons.

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09 2011

I don’t wanna pay stamp!

This PPC advert was found on the Bing network by a ‘gentle dave’ from the UK.  Unsure about the name, but thanks for the submission!

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04 2011

Prudential misspelt their own brand, gulp.

It would be a little naive to think that this is a shocking discovery – everyone has a little misspelt brand blood on their hands, right?!

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04 2011

Grammatically Offensive Facebook Adverts

Let’s break down the key components of this advert

“Will explode the Japan nuclear reactor?”
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04 2011

Bluurrry Facebook Ad Image

Happy Thursday,

We found this poor resolution ad floating around Facebook and thought that you guys would enjoy it! It combines low res with snappy copy to provide a powerful paid advert.

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02 2011

Who wants a free trail?

Palm Canyon trail
Image via Wikipedia

Just saw this advert and was sorely disappointed when the landing page didn’t contain monkeys, pirates or treasure (common associations with trails, right?). Anyway, this advert has nothing to do with our beloved use of free paths, instead someone just misspelt trial. Oh well.

For those who do enjoy trails and found this blog post misleading, please accept our sincere apologies.


01 2011

Cheep Shoos

This example is not exactly Earth shattering but we received it 2 weeks ago and it is still running today.

Sitelinks are a tool proven to increase CTR for your ads. Used correctly these will boost your CTR on average by 10% according to Google.

An incorrectly spelled site link may just put off a potential customer. Looking around the Gieves and Hawkes site it’s obvious they sell high quality, premium menswear (I’ve always fancied a good pair of Chelsea Boots myself). It’s not inconceivable that the type of customer who will spend upwards of £200 on a pair of shoes could be put off from clicking on an advert because of a misspelling.

Having said that, the Secret Sales ad seems to be giving 80% off with another 25% off – what a bargain! Could I get those £295 boots for £45? Of course not, in fact Secret Sales don’t even have G&H listed as a brand they stock (I had to sign up to get this information!)

Oh well, the search for cheap shoes continues…


11 2010