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	<title>Your PPC Sucks &#187; Your PPC Rocks</title>
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	<link>http://www.yourppcsucks.com</link>
	<description>It&#039;s Wasting Your Money</description>
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		<title>Year of the Rabbit : When PPC meets Chinese New Year</title>
		<link>http://www.yourppcsucks.com/year-of-the-rabbit-when-ppc-meets-chinese-new-year</link>
		<comments>http://www.yourppcsucks.com/year-of-the-rabbit-when-ppc-meets-chinese-new-year#comments</comments>
		<pubDate>Tue, 08 Feb 2011 16:42:26 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your PPC Rocks]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=751</guid>
		<description><![CDATA[


So last Thursday was Chinese New Years &#8211; whoop whoop!  We hope that you all had a great time.  I personally expanded my appreciation of Chinese music by listening to to Cui Jian&#8217;s version of Say Say Say (it&#8217;s still going strong).
Anyway, Rachel from Vertical-Leap noticed this cracking PPC advert.

This is another great example of awesome PPC [...]]]></description>
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		<title>Richard Keys PPC &#8211; The best thing since women referees</title>
		<link>http://www.yourppcsucks.com/richard-keys-ppc-the-best-thing-since-women-referees</link>
		<comments>http://www.yourppcsucks.com/richard-keys-ppc-the-best-thing-since-women-referees#comments</comments>
		<pubDate>Fri, 28 Jan 2011 10:58:43 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your PPC Rocks]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=709</guid>
		<description><![CDATA[While it is easy to criticise poor PPC, I believe it is equally important to commend well-thought-out ads.  Yesterday we stumbled across a fantastic advert from the UK television station Channel 4.

The advert effectively utilises current affairs within the UK at both the keyword and ad copy level to increase awareness of the new programme. Of course Richard [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A timely advert is worth a 100 adverts!</title>
		<link>http://www.yourppcsucks.com/a-timely-advert-is-worth-a-100-adverts</link>
		<comments>http://www.yourppcsucks.com/a-timely-advert-is-worth-a-100-adverts#comments</comments>
		<pubDate>Wed, 07 Apr 2010 17:03:39 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your PPC Rocks]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Good PPC]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=229</guid>
		<description><![CDATA[This piece of PPC genius shows an advert for Millwall football club (UK soccer team) being displayed on searches for ''Leeds United' football club (Another UK Soccer team). To make matters worse, Leeds united had recently lost to Millwall!]]></description>
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		<slash:comments>3</slash:comments>
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		<title>ASCII Artwork in PPC Ads: Bring It Back Google!</title>
		<link>http://www.yourppcsucks.com/ascii-artwork-in-ppc-ads-bring-it-back-google</link>
		<comments>http://www.yourppcsucks.com/ascii-artwork-in-ppc-ads-bring-it-back-google#comments</comments>
		<pubDate>Fri, 06 Mar 2009 07:13:24 +0000</pubDate>
		<dc:creator>BABs - the Bad Advertising Bot</dc:creator>
				<category><![CDATA[Your PPC Rocks]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Good PPC]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[Text Ad]]></category>

		<guid isPermaLink="false">http://www.yourppcsucks.com/?p=123</guid>
		<description><![CDATA[Yes, normally we only point out bad or embarrassing PPC ads. We couldn&#8217;t resist re-posting these really good PPC ads. They went around the internet last year, but we wanted to share them again for all those that hadn&#8217;t seen them yet. A foreign car rental shop was challenged by their owner to create ads [...]]]></description>
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