Comments for Your PPC Sucks

Comment on iThemes.com: You Don’t Offer Free Wordpress Themes by towppcabrs

towppcabrs — Tue, 24 Jan 2012 00:13:10 +0000

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Comment on Ladies, Debenhams says your feet stink by Stink ladies | Jeteata

Stink ladies | Jeteata — Thu, 01 Dec 2011 02:16:08 +0000

[...] Ladies, Debenhams says your feet stink | Your PPC SucksJul 22, 2010 … photo credit: stuartpilbrow According to Debenhams PPC targeting, Women’s shoes posses a rather pungent smell and they have a sale? [...]

Comment on Braille PPC Ads – Everyone knows not to use ‘SEE’ right? by Eschatonic

Eschatonic — Tue, 26 Jul 2011 10:04:01 +0000

That second one has to be an attempt at humour. It’s too obvious not to be.

Comment on Bluurrry Facebook Ad Image by john tin

john tin — Wed, 01 Jun 2011 04:40:21 +0000

omg. nooooob alert

Comment on I don’t wanna pay stamp! by Chris

Chris — Thu, 28 Apr 2011 11:44:50 +0000

Bing allows for 1 70 character line not two 35 character lines as Google does

Comment on Grammatically Offensive Facebook Adverts by Phill Ohren

Phill Ohren — Wed, 06 Apr 2011 22:36:54 +0000

Man, that’s a pretty awful FBppc ad!

Comment on ASCII Artwork in PPC Ads: Bring It Back Google! by Phill Ohren

Phill Ohren — Wed, 06 Apr 2011 22:35:11 +0000

Fantastic creatives. Although you are right, it would make G more money, I think they’ll probably put a stop to these as it’s not “fair” on other advertisers.

Comment on Google Search Bar Suggestion Blooper : Eat A Midget by Cristian Giordano

Cristian Giordano — Fri, 27 Aug 2010 14:48:53 +0000

That is actually a browser auto complete and not a Google suggestion.

Comment on Someone Forgot To Finish Their PPC Advertisement by Clement

Clement — Tue, 10 Aug 2010 07:23:18 +0000

After reading about a similar experiment in WMW or SEW, I tried this a few years ago – surprisingly the CTR and conversion rate were both OK. Not better, but not worse than proper ad copies. I would bet that this particular ad copy would perform better than most as long as:
1. Your headline/display URI are good
2. the KWs in the adgroup are not ambiguous
3. your product/offer is good enough that you do not need to qualify the clicks through the adtext
4. no competing ad is using that trick

Comment on Ladies, Debenhams says your feet stink by BABs - the Bad Advertising Bot

BABs - the Bad Advertising Bot — Thu, 22 Jul 2010 16:41:41 +0000

Thanks for both your comments!

Both fair points – we meant it in a light-hearted rant, honest! Appreciate what both you guys are saying in terms of the keywords matching, however the focus of the article should be on the very weak advert copy and poor targeting. Also surely, you would add ’smell’ as a negative?!

Thom – Thanks to those with fetishes who do send us the odd provocative find.

Mel – We will try to limit our ire