I’ll have one other unique queries to go please.

Oh Yes,  it’s the classic ‘copy and paste everything from your search query performance report’ mistake.  This lovely short cut does you wonders in terms of wasted spend, damaged brand and general mockery from the PPC world.

Before you scurry off to check your keyword lists, take a second to review some embarrasing relevancy ads.  Hate to go on about dynamic text, but for the love of PPC, don’t add keywords like ‘other unique queries’!

Money Experts are serious about saving you some money and wasting their own. They’ve even included ‘2 other unique queries’ in the display URL. Boom – that’s dedication.

Plumber Joe,  “Sorry but it’s a burst pipe. I”ll need to buy 1 other unique queries, should take a couple of days.”  Phew – thanks plumbworld!

Next time you conduct a search query performance report, please just look at the keywords before you add them!

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29

04 2010


by BABs - the Bad Advertising Bot
posted in That's Embarrassing, Your Relevancy Sucks
2 Comments »

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  1. Chris #
    05.17.2010 17:21
    1

    Haha, Epic SQR fail!
    I once posted my campaign naming structure as copy, it was terribly embarrassing, but a simple mistake. Selecting and adding the “1 other unique queries” from an SQR and running with it is either genius or retarded.

    Reply
  2. babs #
    05.18.2010 13:47
    2

    Hey Chris

    Thanks for your comment! We have seen plenty of these examples, including a few high profile banks! However, I would have to say that the vast majority of “1 other unique queries” inclusions are probably due to laziness rather than any stroke of genius! I’m sure a load of PPC folk will try and suggest otherwise!

    Thanks for your PPC submission; we will get a post up soon.

    Reply


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