Insert Article Headline….

Interesting first sentence introducing main point, followed by introduction to rest of blog.

Main blog content containing the bulk of the topic information, including some sort of discussion. Summary of discussion and recommendation.

Snappy ending sentence.

Wow, wasn’t that bloody insightful?!

Didn’t think so. Templates aren’t for actual reader consumption, so why would you create the following advert?

Well, there’s only two possibilities;

A) You’ve hired some very cheap but dreadfully inexperienced sheep to create your PPC adverts (Baaa)

or

B) You’ve stormed the stupidity castle and launched your adverts without realising your advert is about as targeted as blind mans aim (we would like to state that this is on personal experience; we have yet to meet a blind individual who has beaten a fully-sighted individual on a range of stringent and gruelling aim tests without aid.  We will  recall this statement as soon as we encounter such an individual).

Templates are a great starting point for creating PPC copy, but you do actually have to change them.

What’s the solution?

Well, we would strongly recommend against hiring farm-yard animals for your paid advertising. It’s not cost effective and it’s slightly cruel!  We would also urge you to manually review your adverts, as it pays to be careful.

By giving your adverts a ‘sense check’ you can drive down your overall CPC, improve your CTR and not end up on the wrong side of Yourppcsucks’ wrath. Ouch.

A big thank you to Alex Cohen at Click Equations for providing us with this fantastically bad PPC catch!  Sorry about delay Alex.

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BABs - the Bad Advertising Bot

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07 2010

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