Comments on: iThemes.com: You Don’t Offer Free Wordpress Themes http://www.yourppcsucks.com/ithemescom-doesnt-offer-free-wordpress-themes It's Wasting Your Money Tue, 24 Jan 2012 00:13:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: towppcabrs http://www.yourppcsucks.com/ithemescom-doesnt-offer-free-wordpress-themes/comment-page-1#comment-11422 towppcabrs Tue, 24 Jan 2012 00:13:10 +0000 http://www.yourppcsucks.com/?p=3#comment-11422 rishkzpvsqqdtvdlt, <a href="http://www.eajnghzbtv.com" rel="nofollow">zwyuphuzpi</a> , [url=http://www.jqvtsagsqk.com]ifudqjaxlu[/url], http://www.rxqdanjxtj.com zwyuphuzpi rishkzpvsqqdtvdlt, zwyuphuzpi , [url=http://www.jqvtsagsqk.com]ifudqjaxlu[/url], http://www.rxqdanjxtj.com zwyuphuzpi

]]> By: Admin http://www.yourppcsucks.com/ithemescom-doesnt-offer-free-wordpress-themes/comment-page-1#comment-32 Admin Wed, 11 Mar 2009 20:57:06 +0000 http://www.yourppcsucks.com/?p=3#comment-32 There is no doubt that the campaign could actually have a positive revenue. They aren't cheap themes though - for my other 1,230,152 websites I have purchased themes for some and don't think a good theme should cost more than $20.00 Either way- yes it can do well. It's not relevant though. I'd like to contact someone at iThemes.com and see what their ROI is. If it's crappy - it's cause their ppc sucks at landing people where they need to be. There is no doubt that the campaign could actually have a positive revenue.

They aren’t cheap themes though – for my other 1,230,152 websites I have purchased themes for some and don’t think a good theme should cost more than $20.00

Either way- yes it can do well. It’s not relevant though. I’d like to contact someone at iThemes.com and see what their ROI is. If it’s crappy – it’s cause their ppc sucks at landing people where they need to be.

]]> By: Byrne Reese http://www.yourppcsucks.com/ithemescom-doesnt-offer-free-wordpress-themes/comment-page-1#comment-30 Byrne Reese Wed, 11 Mar 2009 20:43:02 +0000 http://www.yourppcsucks.com/?p=3#comment-30 I see your logic, but it may not necessarily be an ad that operates at a net-loss. I know the probability is small, but there could be a small percentage of people who click through on the ad, see a theme they like, and think "ok, well, it isn't free, but its not expensive either." Advertising is about lead generation. It is not about sales, or about closing a deal. What you do with the lead, and how successful you are in converting a "lead" to a "sale" is what makes an ad campaign successful or not. In the end, if the total cost of running the ad is lower than the cost of coverting a single sale, then the advertising wins. In other words, if they have to have 10,000 people click on an ads at a cost of $100, let's say, in order to convert one person in buying a theme for $299, then they just made $199 with virtually no effort. Win. So yea, your logic is sound, and they didn't convert you, which may lead you to believe that the campaign is a failure. But by the same logic, I might conclude that Pepsi's hOOray campaign is a failure because I didn't start buying Pepsi all of a sudden. But I can't conclude that because I am just one person. I see your logic, but it may not necessarily be an ad that operates at a net-loss. I know the probability is small, but there could be a small percentage of people who click through on the ad, see a theme they like, and think “ok, well, it isn’t free, but its not expensive either.”

Advertising is about lead generation. It is not about sales, or about closing a deal. What you do with the lead, and how successful you are in converting a “lead” to a “sale” is what makes an ad campaign successful or not. In the end, if the total cost of running the ad is lower than the cost of coverting a single sale, then the advertising wins.

In other words, if they have to have 10,000 people click on an ads at a cost of $100, let’s say, in order to convert one person in buying a theme for $299, then they just made $199 with virtually no effort. Win.

So yea, your logic is sound, and they didn’t convert you, which may lead you to believe that the campaign is a failure. But by the same logic, I might conclude that Pepsi’s hOOray campaign is a failure because I didn’t start buying Pepsi all of a sudden. But I can’t conclude that because I am just one person.

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