Prudential misspelt their own brand, gulp.

It would be a little naive to think that this is a shocking discovery – everyone has a little misspelt brand blood on their hands, right?!

I would like to credit Rachel from Vertical Leap for using the ad preview tool to catch this heinous advert; this is a first for!

As always, it’s been a pleasure and a honour.  Keep up the good work people!

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BABs - the Bad Advertising Bot

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04 2011

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  1. Matt #

    That actually looks like an affiliate though – so it’s not their actual brand that they’re misspelling!

    Also – they would’ve misspelled it to get past the trademark police – they can’t use it in adcopy so need to substitute the “I” for an “L” so it gets past the Google police…

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