Comments on: Someone Forgot To Finish Their PPC Advertisement

By: Clement

Clement — Tue, 10 Aug 2010 07:23:18 +0000

After reading about a similar experiment in WMW or SEW, I tried this a few years ago – surprisingly the CTR and conversion rate were both OK. Not better, but not worse than proper ad copies. I would bet that this particular ad copy would perform better than most as long as:
1. Your headline/display URI are good
2. the KWs in the adgroup are not ambiguous
3. your product/offer is good enough that you do not need to qualify the clicks through the adtext
4. no competing ad is using that trick

By: Frederik

Frederik — Wed, 23 Sep 2009 07:19:33 +0000

I actually had a best-converterting ad, that only had “:)” in Description.
So i definitely thinks it’s worth trying atypical, even if it doesn’t make that much sense.

By: Jamersan

Jamersan — Fri, 17 Apr 2009 22:26:14 +0000

The question is, did the ad stand out enough to where someone might notice it more? I’d be interested in the click through ratio of this ad versus the same ad with crappy copy on the two lines.

By: krishna

krishna — Mon, 06 Apr 2009 08:16:13 +0000

I tried a similar search on Google(US n UK). But couldn’t find any. How did u find this bloke?..are you making this search in any other country?

By: Adwordsanzeigen die nicht ganz fertig sind - Allgemeines - iBlog

Adwordsanzeigen die nicht ganz fertig sind - Allgemeines - iBlog — Sun, 05 Apr 2009 20:45:36 +0000

[...] vor ein paar Tagen haben die Kollegen bei Your PPC Sucks eine ganz nette Anzeige gefunden. Ein klassischer Fall von, die Anzeige wurde nicht fertig [...]