Posts Tagged ‘bad advertising’

Ladies, Debenhams says your feet stink

196/365 Need new shoes
Creative Commons License photo credit: stuartpilbrow

According to Debenhams PPC targeting, Women’s shoes posses a rather pungent smell and they have a sale?! Does anyone hear negatives? Thanks to Russel for submitting this PPC advert!

The ‘Stinky Feet Remedy’ is nicely targeted, even ‘Odour Shoes’ at Amazon I can deal with (for the moment) but Debenhams Blue Cross Sale?!  Talk about a waste of ad title!  Are searchers suppose to magically appreciate a link between the Debenhams blue cross sale and smelly shoes? Maybe you guys are targeting a niche market of smelly feet appreciators?! Whatever the case, it all “Ends Sun” Boo!

This advert is far too generic. The only keyword matching from the search query to the ad copy is within the display URL that  falls under ‘womens shoes’.  Is this a blatant indication that women have smelly feet or have Debenhams failed on a number of PPC issues such as negatives, advert copy, targeting and common sense?!

You know we don’t like PPC adverts with no relevance to the searched keyword. Well done guys. Just sticking shoes and women in at the end of the URL isn’t going to make it any more relevant. Lets run a Search Query Performance Report (SQPR) and make our adgroups a little more targeted please. If you don’t, you’ll end up with adverts that bear little relevancy to the searchers query.  Wave goodbye to your spend.

Right enough ranting,  we’re off to the Blue Cross Sale to smell some stinky women’s shoes! Catch you all next time!

21

07 2010

Insert Article Headline….

Interesting first sentence introducing main point, followed by introduction to rest of blog.

Main blog content containing the bulk of the topic information, including some sort of discussion. Summary of discussion and recommendation.

Snappy ending sentence.

Wow, wasn’t that bloody insightful?!

Didn’t think so. Templates aren’t for actual reader consumption, so why would you create the following advert?

Well, there’s only two possibilities;

A) You’ve hired some very cheap but dreadfully inexperienced sheep to create your PPC adverts (Baaa)

or

B) You’ve stormed the stupidity castle and launched your adverts without realising your advert is about as targeted as blind mans aim (we would like to state that this is on personal experience; we have yet to meet a blind individual who has beaten a fully-sighted individual on a range of stringent and gruelling aim tests without aid.  We will  recall this statement as soon as we encounter such an individual).

Templates are a great starting point for creating PPC copy, but you do actually have to change them.

What’s the solution?

Well, we would strongly recommend against hiring farm-yard animals for your paid advertising. It’s not cost effective and it’s slightly cruel!  We would also urge you to manually review your adverts, as it pays to be careful.

By giving your adverts a ‘sense check’ you can drive down your overall CPC, improve your CTR and not end up on the wrong side of Yourppcsucks’ wrath. Ouch.

A big thank you to Alex Cohen at Click Equations for providing us with this fantastically bad PPC catch!  Sorry about delay Alex.

02

07 2010

From Easy to Sleazy

Here’s an embarrassing ad that Matt submitted to us (thanks).

This bad PPC advert exemplifies why a lack of negative keyword research, market research and laziness can land you a blog post on yourppcsucks.  Pat on the back people!

Here’s a step-by-step explanation of how you can emulate Easyjet’s terrible brand advert.

Step one: Create a brand campaign, throw in some brand variations that that ‘guys’ around the office use.

Step two:  Don’t bother using any negatives – they’re for product adverts.  No one dislikes us anyway, we’re orange.

Step three:  Search Query.. what?

Hey presto, you now have a badly targeted PPC advert! Hurray. Woop Woop.

So what can our lucky guests get from this advert? Well,  your beloved brand keywords could be linked to a range of insults that will provide hilarity at the expensive of your hard earned brand. Furthermore, you may further encourage more people to further hate/dislike/loath your brand. Oh, and you’ll waste your time and money.

Nevertheless, you can still over-charge on aeroplane peanuts and laugh at the silly small people who dislike your company.

easyJet Titles

Creative Commons License photo credit: WexDub

Alternatively, next time you create a brand campaign, you could have a look around the internet for positive and negative brand phrases used! Or, you could create a brand advert that targets unhappy searchers (rock the boat moment?!).

18

05 2010

Ask Jeeves – but not about dates!

I’m not sure exactly who is to blame here – is it Ask.com or the PPC advertiser?

Either way it sucks!

It’s still there in the UK if you get a chance.  The search works fine for the same advertiser the other way round “22nd march” so I’m still not sure if this is an engine issue or an advertiser issue…

Anyone shed any light on the situation?!

01

04 2010

Someone Forgot To Finish Their PPC Advertisement

I am speechless. Everything conventional and smart in a PPC optimizer would indicate it’s BAD for business to not write body text for your advertisement. Is it a PPC Blooper?  An embarrassing mistake?

OtherWorldEnterprises.Com had this advertisement running on Adwords:

embarassing ppc advertisement booperWhat is really perplexing is that they took the time to add a Title, and a Display URL  ……..

AND they took the time to click into the two lines of body text and add two periods? Google Adwords does require actual text to be there to save the ad, so I am sure someone was just in a rush.

Tip Of The Day: Even if you are going to test an advertisement temporarily take an extra 15 seconds to write two quick lines of text. Otherwise you get an advertisement available to the public that with a broad keyword can get a few thousand impressions. Then what happens is I find the blooper and post it on www.yourPPCsucks.com and YOU fire the person in charge of your PPC campaign.

04

04 2009

Kill A Cop Careers Advertised on Google

It’s plain and simple. Google obviously must be perceived to have a ‘trusty’ index of information for people to turn to it for all of their needs. Regardless off how legal or screwed up they are, Google returns information all the time. But I can’t quite admit they should advertise on every ad and search, all the time.

google-search-kill-a-copSo for the search “Kill A Cop” as of 3/30/2009 and where I am in the US ( the ambiguous everywhere….. apparently though, where I am not is fixing Pay Per Click Bloopers) – these are the ads that showed up for such a query:

kill-a-cop-advertismentHAHAHA. “Kill A Cop. – Move your career forward with an accredited online degree!” ?

Assassination school was never so public.  🙂 But hey, at least you can advance/move your career even during an economic recession!

PLEASE PLEASE PLEASE run a ‘keyword query report’ in Adwords reporting services once in a while and see what searches are triggering your advertisements. Dynamic keyword insertion is lazy anyway. The Ad should have problem read “Become A Cop”, right?

NOPE. I can’t get these ads to show up for the searches for “cop” and “a cop”. The only time I can get them to come up is just for the search term exactly “Kill A Cop” !! Holy Crap! Why?

chips-cop-tv-show

Special thanks to the twitter user @joshtauber for the keyword search submission!

30

03 2009

When Spellcheck Would Have Helped: ExposedWrinkleCreams.info

There are two awesome parts to this screwed up advertisement:

Exposed Wrinkle Creams PPC misspelling

#1) They misspelled ‘wrinkle‘ with ‘wrinkl‘ – Granted, mistakes happen, sometimes people even run out of room. Though, there are still two more spaces available still in the title line.

#2) Domain name choice? Seriously? ExposedWrinkleCreams.info was the domain name of choice? Holy Crap: the .com is still available still!  I should get www.yourPPCsucks.info pretty soon – they are hot hot hot!

Thanks to Nathan J, for the submission!

28

03 2009

YouTube.Com ads: This Is Just A Gross PPC Advertising

Completely uncalled for YouTube! Shame on you too, shopping.yahoo.com for even creating such an advertisement and thinking ANYONE would ever want to see it.

shopping.yahoo.com GROSS ppc advertisment

I don’t ever click on ad’s from a YouTube.Com video anyway. Unless of course I was trying to close the ad and accidentally missed the small little X. Then it just wastes the money of the advertiser and Google makes more bling.  Yahoo.com has just plain embarrassing ppc.

Another prime example of a company with so much money – they can spend half of it on a competitors contextual adveritsing platform and make that same competitor even more money. You are sinking yourself Yahoo.

17

03 2009

Funny PPC! Buy Meth From Ebay.com and Local.com

*Ad was user submission: Thanks Ben!

We all know you can find just about ANYTHING on the internet. What you may not know, is despite Google’s strict rules prohibiting the sale of illegal drugs via Adwords, eBay.Com and Local.com have found a way to solicit Meth. Crystal.

The hard stuff. Ice. Crank. White Crunch. Crizzy. Devil Dust.

It doesn’t help that eBbay.co.uk’s advertisement says “Feed your passion on eBay.com.uk!”

ebay-ppc-meth1utah-buy-methUtah Meth? Isn’t that the last state you’d think would be advertising Meth? ( Or maybe the conservative religious base is just a cover! )

Assignment America!

Search for “Buy Meth” in your homestate, let’s see who is advertising on it. Send me a screen shot.

12

03 2009

Bid On A Misspelled Word, But Don’t Use It In Your Ad

There are plenty of times I would recommend bidding on misspellings in your PPC campaign. People often misspell search terms.

But don’t be stupid and use it in your ad. It’s bad PPC, and really bad advertising.

misspelling-in-ppc-ad

How the heck did ALL the businesses bidding on the term ‘chilrens’ end up using dynamic keyword insertion? (if it’s not that… then it means they actually MEANT to put the typo in their ad? WTF?).

How relevant do they feel a search for ‘childrens’ or ‘chilrens’ is for allergy medication & alarm clocks?

www.RightHealth.Com  –  www.Boots.Pronto.Com  –  www.Cataloglink.com : Your PPC sucks!

Just because someone misspells the seach term, you aren’t relating or ‘connecting’ to them though by using that same misspelling again in your ad. Your ad represents your business. Pretend this is your billboard or magazine ad. You all look stupid.

06

03 2009