Posts Tagged ‘Good PPC’

A timely advert is worth a 100 adverts!

This piece of PPC genius shows an advert for Millwall football club (UK soccer team) being displayed on searches for ”Leeds United” football club (Another UK Soccer team).  To make matters worse, Leeds United had recently lost to Millwall 2-0!


The thought of this Millwall advert being displayed to unhappy Leeds supporters can certainly make you smile, if only at the innovation and creativeness of  some individuals within the world of PPC!

I am unsure what conversion rate Millwall could achieve, other than to irritate Leeds fans.  I am willing to bet the bounce rate was high!  It must have been worth it for bragging and mockery alone.

Keep up the good work people!


04 2010

ASCII Artwork in PPC Ads: Bring It Back Google!

Yes, normally we only point out bad or embarrassing PPC ads. We couldn’t resist re-posting these really good PPC ads. They went around the internet last year, but we wanted to share them again for all those that hadn’t seen them yet. A foreign car rental shop was challenged by their owner to create ads that stand out.

They chose to use ASCII artwork which Google later shutdown. 🙁


Your PPC Rocks!

It stands out, is very creative, it compels users to click on the ad, and it would only make Google more money (which I heard somewhere that they are into that). Google should bring it back.

The best part about ASCII: it’s hard to find any grammatical errors and retarded dynamic keyword insertion problems. Stupid people have less of a chance to screw up (but they’ll still probably bid on the word ‘free’ on broadmatch).


03 2009