Posts Tagged ‘Google’

Ladies, Debenhams says your feet stink

196/365 Need new shoes
Creative Commons License photo credit: stuartpilbrow

According to Debenhams PPC targeting, Women’s shoes posses a rather pungent smell and they have a sale?! Does anyone hear negatives? Thanks to Russel for submitting this PPC advert!

The ‘Stinky Feet Remedy’ is nicely targeted, even ‘Odour Shoes’ at Amazon I can deal with (for the moment) but Debenhams Blue Cross Sale?!  Talk about a waste of ad title!  Are searchers suppose to magically appreciate a link between the Debenhams blue cross sale and smelly shoes? Maybe you guys are targeting a niche market of smelly feet appreciators?! Whatever the case, it all “Ends Sun” Boo!

This advert is far too generic. The only keyword matching from the search query to the ad copy is within the display URL that  falls under ‘womens shoes’.  Is this a blatant indication that women have smelly feet or have Debenhams failed on a number of PPC issues such as negatives, advert copy, targeting and common sense?!

You know we don’t like PPC adverts with no relevance to the searched keyword. Well done guys. Just sticking shoes and women in at the end of the URL isn’t going to make it any more relevant. Lets run a Search Query Performance Report (SQPR) and make our adgroups a little more targeted please. If you don’t, you’ll end up with adverts that bear little relevancy to the searchers query.  Wave goodbye to your spend.

Right enough ranting,  we’re off to the Blue Cross Sale to smell some stinky women’s shoes! Catch you all next time!

21

07 2010

From Easy to Sleazy

Here’s an embarrassing ad that Matt submitted to us (thanks).

This bad PPC advert exemplifies why a lack of negative keyword research, market research and laziness can land you a blog post on yourppcsucks.  Pat on the back people!

Here’s a step-by-step explanation of how you can emulate Easyjet’s terrible brand advert.

Step one: Create a brand campaign, throw in some brand variations that that ‘guys’ around the office use.

Step two:  Don’t bother using any negatives – they’re for product adverts.  No one dislikes us anyway, we’re orange.

Step three:  Search Query.. what?

Hey presto, you now have a badly targeted PPC advert! Hurray. Woop Woop.

So what can our lucky guests get from this advert? Well,  your beloved brand keywords could be linked to a range of insults that will provide hilarity at the expensive of your hard earned brand. Furthermore, you may further encourage more people to further hate/dislike/loath your brand. Oh, and you’ll waste your time and money.

Nevertheless, you can still over-charge on aeroplane peanuts and laugh at the silly small people who dislike your company.

easyJet Titles

Creative Commons License photo credit: WexDub

Alternatively, next time you create a brand campaign, you could have a look around the internet for positive and negative brand phrases used! Or, you could create a brand advert that targets unhappy searchers (rock the boat moment?!).

18

05 2010

Shopzilla Has Bargain Prices on Leg Amputees

Let’s start this post with answering a common question that will come to mind. No, I don’t know why anyone was searching for ‘leg amputees‘ on Google. But, a user gave me a link to the results page and I had to write a post about it. 🙂

Shopzilla PPC Ad: Buy Leg amputees“So, honey – when does our new leg amputee come in? You know we have to keep up with the Jones’s!”

What I really want to know is, what word was Shopzilla.com bidding on? Leg or Amputees?

Neither. They are actually bidding on the term “Leg Amputees” exactly. Naturally, I HAD to see the landing page so I clicked through. (is that click fraud? . . . sorry)

They did a great job building up my excitement! “You’re about to discover great deals on…. Leg Amputees”. Yes! I can’t wait!

leg amputees waiting shopzilla .  .  .  . sad panda. It was disappointing. Nothing. They don’t actually sell any leg amputees.

Screw you Shopzilla!

I am sure you share in my disappointment, and I am sorry you can’t actually buy a leg amputee, but I have good new for those with a very specific kind of fetish: (still using the same search term ‘leg amputees’).

date leg amputees

I love the internet, it does so much for all of us.

11

03 2009

Google Search Bar Suggestion Blooper : Eat A Midget

This has nothing directly to do with PPC but I had to share. While looking for some PPC ad’s to make fun of here on www.yourppcsucks.com, Google made my day and put a smile on my face when they suggested some search terms while I typed “eat a”.

Google Search Suggestion. Eat a catholic person, midget, small person.I’ve tried re-creating it, but the suggestions are different for each day I search almost (and depending on which account I am logged into).

I’ve never wanted to eat a midget or catholic person, but if Google suggests it I might. I mean, it is THEIR company motto that says, “Don’t Be Evil”.  If cannibalism isn’t evil, atleast they are suggesting I start with a catholic person or a midget.

Tags:

10

03 2009

ASCII Artwork in PPC Ads: Bring It Back Google!

Yes, normally we only point out bad or embarrassing PPC ads. We couldn’t resist re-posting these really good PPC ads. They went around the internet last year, but we wanted to share them again for all those that hadn’t seen them yet. A foreign car rental shop was challenged by their owner to create ads that stand out.

They chose to use ASCII artwork which Google later shutdown. 🙁

ascii-ppc-ad-art

Your PPC Rocks!

It stands out, is very creative, it compels users to click on the ad, and it would only make Google more money (which I heard somewhere that they are into that). Google should bring it back.

The best part about ASCII: it’s hard to find any grammatical errors and retarded dynamic keyword insertion problems. Stupid people have less of a chance to screw up (but they’ll still probably bid on the word ‘free’ on broadmatch).

06

03 2009

Adwords Keyword Tool Suggested Baby Makin’ Music

We got a suggestion trough our submission form today that basically outlined that their own campaign was running some bad ppc keywords and sucking money. They operate a baby/child music and song website and used the Adwords keyword suggestion tool.

They missed a crucial keyword.

We logged into an Adwords account to verify suggestions for Children’s Music: Adwords recommended ‘ baby makin’ music ‘!

Google Keyword Suggestion: Baby Makin' Music

Lesson learned: Your PPC will suck if you don’t scutinize the keywords that make it into your campaign.

06

03 2009

Yahoo! For Sale On Google Search Result PPC Ad

MSN apparently didn’t have the secret sauce for some reason, but I didn’t think Yahoo would turn to running a PPC campaign to round up new buyers.

Do I GET 10,000 stores if I buy Yahoo, Or 10,000 stores are selling Yahoo ?

Do I GET 10,000 stores if I buy Yahoo? Is that the '& More' ?

You’d think these deep pocket companies would take the time to get their sh$% together. No campaign is too large for the Fortune 500 – they are just lazy (Target.Com and eBay -I expect to have LOTs of ad’s in a top 10 worst ppc ads competition).

04

03 2009