From Easy to Sleazy
Here’s an embarrassing ad that Matt submitted to us (thanks).
This bad PPC advert exemplifies why a lack of negative keyword research, market research and laziness can land you a blog post on yourppcsucks. Pat on the back people!
Here’s a step-by-step explanation of how you can emulate Easyjet’s terrible brand advert.
Step one: Create a brand campaign, throw in some brand variations that that ‘guys’ around the office use.
Step two: Don’t bother using any negatives – they’re for product adverts. No one dislikes us anyway, we’re orange.
Step three: Search Query.. what?
Hey presto, you now have a badly targeted PPC advert! Hurray. Woop Woop.
So what can our lucky guests get from this advert? Well, your beloved brand keywords could be linked to a range of insults that will provide hilarity at the expensive of your hard earned brand. Furthermore, you may further encourage more people to further hate/dislike/loath your brand. Oh, and you’ll waste your time and money.
Nevertheless, you can still over-charge on aeroplane peanuts and laugh at the silly small people who dislike your company.
Alternatively, next time you create a brand campaign, you could have a look around the internet for positive and negative brand phrases used! Or, you could create a brand advert that targets unhappy searchers (rock the boat moment?!).
