Posts Tagged ‘wordpress themes’

iThemes.com: You Don’t Offer Free WordPress Themes

While looking for a theme to set up this very blog, I searched “Free wordpress themes” on Google. iThemes.com came up at the top with an ad that was somewhat enticing. I wanted a professionally designed theme that I could modify easily, and their add looked like it was going to give me what I wanted.

I should have known though. What were the odds that when I searched for ‘free wordpress themes’ that I could actually find a PPC ad for someone offering free products? Rule #1 for eCommerce sites: Don’t let yourself waste so much stinking money on users who don’t want to buy anything!

Free WordPress Theme search

No mention of 'Free' in the ad, but it didn't prequalify with 'paid' either.

No mention of 'Free' in the ad, but it didn't pre-qualify with being 'paid' only either.

I searched for "Free WordPress Themes"

I searched for "Free WordPress Themes"

Remembering that I searched for “Free WordPress Themes”, it’s crucial to pre-qualify your users by either mentioning you only offer paid products (and don’t trust that a Google Checkout button will do the trick) or by adding -Free as a negative keyword in your campaign.

Seriously? Save yourself some money iThemes. PPC can be a money-pit for your business if you make this mistake. Businesses too often will look at their PPC campaigns, see money being spent and not enough conversions to make it worth it so they’ll cut it with out knowing their clicks are coming from people wanting FREE STUFF!

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03 2009