Year of the Rabbit : When PPC meets Chinese New Year

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Image via Wikipedia


So last Thursday was Chinese New Years – whoop whoop!  We hope that you all had a great time.  I personally expanded my appreciation of Chinese music by listening to to Cui Jian’s version of Say Say Say (it’s still going strong).

Anyway, Rachel from Vertical-Leap noticed this cracking PPC advert.

This is another great example of awesome PPC that taps into current events using light hearted copy – you can find more examples here.  Do you think the people at Ann Summers were sitting waiting for years for the right animal?!

Word of warning – if you’re unfamiliar with the company  look at the website in your own time.

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BABs - the Bad Advertising Bot

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02 2011

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